Pathways to a Healthy Kansas is the largest community grant program ever funded by Blue Cross and Blue Shield of Kansas. The Pathways program provides community coalitions with the tools and resources needed to remove barriers and engage their communities in ways that enable healthy eating and tobacco-free, active living to become a way of life.
Blue Cross works closely with funded communities to inspire long-lasting, community-wide well-being, focus on strategies that build community engagement and transform the way residents stay healthy as they work, play and interact socially, and incorporate more opportunities to be healthy in daily routines so that a healthy culture is cultivated now and for generations to come.
The grant funding for each community includes a coordination grant of $100,000, with the opportunity to apply for non-competitive implementation and achievements grants amounting to $400,000, for a total of $500,000 per community.
In addition to the grant dollars, Blue Cross provides the communities with technical assistance for planning, evaluation, communications and measurement through partnerships with Wichita State University's Community Engagement Institute, Kansas Health Institute, and other organizations. Also, elementary schools in each community have free access to GoNoodle Plus for the duration of the funding period. GoNoodle is a website with interactive games and videos that get children moving throughout the day. The activities are designed to help children channel their physical and emotional energy for good, improving behavior, focus, and achievement.